The 2008 Independent Achievers Academy (IAA) business development campaign has launched with the distribution of the Guide to Better Sales and Profits, which provides over 55,000 UK shopkeepers with top class business advice. Hundreds of inspired retailers accepted the Academy challenge to improve their standards in 2007 and many gave testimony to the personal success they achieved.
1. Learning and Improvement: leading retailer and supplier advice across 12 Academy best practice principles
2. Self-assessment: to identify areas of strength and areas for improvement
3. The Academy Challenge: In-store assessments and recognition for the UK Top 100 stores.
The Academy aims to train, improve and recognise independents. For more information on the success of the IAA, go to the ‘Press’ page or contact the IAA team.
